Written by Ana Canteli on 25 February 2022
Lately, the demand for digital assets has not stopped growing. People have less and less time to read, so if you find information in multimedia format, it will be much easier to win over a new client than if you only provide text about your products and services. This new reality makes it more important to organize the set of digital content that the organization manages. As organizations dive into digital transformation, they become more and more digitized. Your creatives, graphic designers, marketers need a platform to manage all digital assets - videos, audios, visual resources, etc. - which is constantly growing.
A digital asset management system, or DAM software for its acronym in English, is a management software that is responsible for storing, managing, organizing, processing, and distributing digital assets. A digital asset is any resource that exists in digitized form and can be owned and used by someone. Treated like property, digital assets can be the subject of any commercial activity, as long as they are legitimately held. A movie is a digital asset; however, a copy obtained illegally does not, since the possessor may have the technical ability to possess it but does not have the legal right to use it. Usually, the right of use is specified in the metadata of the digital resource. The managed asset's value is only realized if it is accessible to authorized users; hence, the objective of digital asset management software is to facilitate access and use of them. The dam system can be applied both to manage a person's file libraries an organization's database or fulfill the functions of an enterprise content management system.
Among the tasks of a digital asset management system are:
OpenKM's digital asset management system has all the necessary features to help you manage your digital assets. To see it, you just need to request an online demo.
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